About XDrop®

XDrop® is an Australian-born performance streetwear and lifestyle brand built for identity — not trends.

Born from late nights, limited resources, and an obsession with building something real, XDrop was created for people who move with quiet confidence.
For those who don’t chase waves — they create them.

Every collection is designed with intention.
Every drop has meaning.
Every piece represents discipline, ambition, and self-belief.

We don’t follow fast fashion cycles.
We build culture.

Our Collections

XDrop currently operates through three core pillars:

⚫ Core Collection

Our foundation.
Timeless silhouettes, premium fabrics, and everyday essentials built for longevity.

Clean. Elevated. Essential.

🔗 Icons & Limited Editions

City-inspired, numbered, and never restocked.
Each Icons drop represents place, people, and moment in time.

Once it’s gone — it’s gone.

⚡ XDrop Fuel

Performance nutrition for the next generation.
Built for creators, athletes, entrepreneurs, and everyday grinders.

Fuel the body. Focus the mind. Lead the movement.

Our Philosophy

We believe great brands are built on discipline — not hype.

No shortcuts.
No mass production.
No compromises.

We design with purpose.
We produce with care.
We release with intention.

Every product must earn its place.

This is how icons are built.

Built in Australia. Worn Worldwide.

Australia is in our DNA.

From coastlines to skylines.
From early mornings to midnight grind.
From setbacks to breakthroughs.

XDrop reflects the resilience, creativity, and ambition of modern Australia.

We don’t just represent a country.
We represent a mindset.

Our Community

XDrop is more than clothing.

It’s creators.
It’s builders.
It’s leaders.
It’s people who show up every day — even when nobody is watching.

From first-time founders to elite performers.
From students to professionals.
From dreamers to doers.

If you’re building something — you belong here.

MAKE NOISE. STAY ICONIC.

This isn’t a slogan.

It’s a standard.

Acknowledgement of Country

XDrop® acknowledges the Traditional Custodians of the lands on which we operate — the Gadigal people of the Eora Nation.

We recognise their enduring connection to land, culture, and community, and pay our respects to Elders past, present, and emerging.

We honour the original creators, storytellers, and designers of this land.

This always was, and always will be, Aboriginal land.

Our Vision

We’re building more than a brand.

We’re building a movement.

Streetwear.
Performance.
Community.
Culture.

From limited drops to global reach.
From local roots to international presence.

This is only the beginning.

XDrop®
Built for Identity.
Designed for Impact.

his is only the beginning.